How to Get Your Products In Front of People

“If you’re not willing to listen to your customer, I Say you won’t have a company one day because your customer is everything.” In-person engagement and adaptability are crucial for brands to thrive. I was reminded of this while visiting holiday festivals where the ability to swiftly change booth setups based on customer flow and…

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How to Become Your Own Boss

“You’re thinking about too many outcomes that are negative rather than what is the potential of the upswing of this. Some people can be overly optimistic and fail too, but I’d rather you think about what if it succeeds.” Every entrepreneurial journey begins with taking the first step. Yet, as exciting as it is, there…

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Being Your Own Boss

“I hate school. What am I going to do? So I gravitated to business… I just started realizing I was good at it, and it made me feel confident in myself where other areas I wasn’t confident.” Being your own boss offers great reward and challenges. One of the most important parts of the entrepreneurship…

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Preparing for the End of the Year

“When you really want something bad enough, you just do it.” Preparing for the end of the year can bring about a number of the challenges and opportunities entrepreneurs face at the end of the year. There is a unique balance between embracing the festivities and tying up loose ends for our businesses. Use the…

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Share Your Story On the Show

“This is a great platform to share your story to encourage and to uplift others that may be facing similar situations to you.” There is so much value in people sharing the their experiences and the lessons they’ve learned. Stories of resilience, setbacks, and success always inspire and uplift fellow business owners. This podcast has…

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The Power of Vulnerability When Storytelling

“When they ask questions, you have to answer truthfully, or they can smell it.” Have you ever doubted the impact of your own story? Believe it or not, by leading with authenticity and vulnerability you have the power to change lives. The most captivating speakers tell impactful stories that connect with the audience, build credibility,…

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Being an Accessible Leader

“My goal was to make sure I knew what was really happening, not what people wanted me to think was happening.” It is such an honor to talk with a very special guest, Lee Cockerell, the former Executive Vice President of Walt Disney World, to discuss the importance of being an accessible leader. Lee shares…

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The Buzz on Will’s Side Biz

“Any product or service brought to the marketplace can succeed if you serve your customers, clients, or guests.” With the right approach you can turn any hobby or idea into a booming business. This was the case with my honey business. After exploring beekeeping with a friend, I fell in love with the calming experience…

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Mental Health in Business

“You might feel people are happy that I’m failing. Yeah. They probably are. So find people who are happy that you’ll succeed after you fail. Find those people.” An often overlooked, yet critical topic, is mental health in entrepreneurship. It’s time for more people to break the stigma and have open conversations about the challenges we face as entrepreneurs and how to overcome them. Cassie and I discuss the importance of seeking professional help, surrounding yourself with positivity, and making positive changes…

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Never Argue With a Customer

“in a business, you need to be sure to clarify when you tell employees that something is a rule versus a law versus a restriction or regulation.” Frustrating customer service experiences are great reminders of the importance of delivering exceptional service. Recently I had a less than favorable interaction at a store while trying to…

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